Visiting all AD Delhaizes in Belgium and explaining the shop owners all about the products of Belmio. This way they know what the brand stands for and they can introduce or expand Belmio in their shop.
In function of a folder promotion (1+1) some weeks after this introduction , we proposed also second placement (display) in AD Delhaizes.
The shops ordered their products at the central. Brand Activators provided the placement of the display, the filling of Belmio products in the display and in the rayon and gave the shops, who ordered a display, a nice incentive.
